How we score

Good quality tires are one of the most vital parts of a vehicle, and they can change your whole riding experience. Besides giving you better control of your vehicle, quality tires provide noise-free driving, fuel efficiency, and so many different things.

Our database contains information regarding the performance of different tires, which we calculate from manufacturers’ specifications data, tire tests of respectable industry experts, and public reviews. That gives you a comparison of tire performance on dry and wet roads, snow and off-road. We also compare tire comfort in terms of noise and softness.

Our website has been designed to give its users an opportunity to find tires with the best price/quality ratio. In order to achieve that, we use such key metrics as ExpertScore and Popularity.

Expert Score

The ExpertScore is calculated on a scale from 0-10 that indicates how much a tire was credited based on reviews from car owners and results of professional tire tests from numerous industry experts. 

Parameters, on the basis of which the ExpertScore is calculated: 

Consumer reviews and sentiment analysis

We gather such data as numbers of reviews and ultimate scores for these models on various consumer websites. We award more weight to the websites that have the user “verified” reviews (like amazon.com or tirerack.com), and all others. 

On top of that, our natural language processing algorithms run sentiment analysis (or opinion mining) for all the reviews on the web to determine the percentage of positive and negative feedback about the given tire. Performed on textual data, we are also able to understand what tire features are mostly considered to be pros and cons. 

Professional Tire Tests

The number of times a particular tire model was tested by professional testers and ranked among the best in its class. Reviews and comments about a tire's quality are made by industry professionals from reputable media outlets in the tire industry.

Popularity Score

  • We are constantly monitoring the score in Google Trends for the brands and tire models. 
  • Another core indicator is the aggregated search volume for the tire on popular search engines like (Google, Bing, Amazon). 
  • If the popular e-commerce websites listed the tire among the bestsellers. If so, we check out the tire categories where in featured. 
  • The number of videos on Youtube, the average pageviews, number likes and dislikes, comments.
  • We track the number of mentions in Google news. 

Data science behind the calculation method

  • For each of the parameters that determine the tire model’s ranking we assign the value, calculated by the special formula (which may differ from parameter to parameter), which ranges from 0 to 10.
  • We assign different weights and coefficients for every data source and parameter.
  • Then we calculate the average value for each tire model on the basis of the parameters' values and the weights of the data sources to arrive at the resulting score for each parameter. 
  • Then we calculate the overall ranking score by multiplying the parameters and smooth out the final score on the log scale from 0 to 1.

As for the formulas for our calculations, we cannot unveil them to the public for copyright reasons. 

NOTE! No scoring system is 100% accurate. Our metrics depend on information from other websites. It can be inaccurate because tire companies show interest in only the reviews that are good about their tires, and want bad reviews about other brands. 

Tire companies may try to change what people think by writing many fake reviews on various websites we use for our calculations. We know this happens, and it is why it is important for us to use data from websites with verified purchases. In addition, professional tire tests are very important to us as well. We also have systems in place aimed to filter out the spam. 

Have you ever had the experience with a specific tire and would like to contribute? Please, let us know what you think in the comments section on the product page of the tire.